Wednesday, January 31, 2007
Kevin Federline and his bodyguard Big Mike arrive into Miami International Airport on Tuesday in advance of the Superbowl on Sunday. He avoided any questions by keeping his iPod in his ears.
Click pictures for full size.
Tuesday, January 30, 2007
Kevin Federline, who has been getting flak for his new Nationwide Insurance commercial, takes it all in stride as he leaves New York City nightclub Butter Tuesday morning.
"I am deeply saddened by the loss of my friend Disco D," Federline said in a statement Wednesday. "He was not only an amazing producer but a great friend who I will truly miss."
He's most famous for his split from Britney, but now K-Fed is making headlines all on his own, landing a role on TV’s biggest night.
“Extra” got an exclusive look behind the scenes of Kevin Federline’s new Super Bowl video, in which Kevin pokes fun at his fast fall from fame in Nationwide’s “Life Comes At You Fast” campaign.
“I go from this superstar rapper back to working at fast food where I started when I was a teenager,” Federline revealed. “So you know it's funny, it's gonna be hilarious man.”
With his pop star ex back out on the town, Kevin has been laying low, agreeing to a temporary custody arrangement for their two sons.
“I always try to stay positive, no matter what,” he said.
2007 is the year he's determined to change the public's perception of him, and now, with Nationwide on K-Fed’s site, ’07 already looks like a super year!
Fast-food workers everywhere were offended last week by news of Kevin Federline's new Super Bowl ad – but the rapper says the joke's on him.
"We're really not trying to insult anybody," Federline, 28, tells Reuters of his Nationwide ad, in which he play a fry cook dreaming of stardom.
The spot, he points out, is a play on his image as an aspiring rapper.
"I was skeptical at first," he says. "The whole idea of poking fun at myself – that's where I was iffy."
But Federline, who will watch the Super Bowl from Nationwide's box seats, says he hopes his ad, along with his October guest spot last October on CSI, will lead to even more roles.
"The acting thing is very much on my mind," he says.
Do not adjust your eyeglass prescription: Kevin Federline's latest role is funny, sexy and spot-on! As the star of an upcoming Super Bowl ad for Nationwide (an insurance and financial company), everybody's favorite punching bag turns the tables on his haters and helps create a memorable commercial that lampoons the star's lack of talent while at the same time even shows a little talent!
The commercial begins like any other hip-hop music video, as a pimped-out K-Fed in a fedora and black & white fur coat raps to the camera. ("Yo, who got it better than me?!") The newly fabulous one then continues to rap about how p-h-a-t his life is, in a succession of fabulous gangster outfits. The 30-second spot's got all the rap clichés, as K-Fed also shows off some fancy bling and wads of cash, and lounges with the requisite hip-hop honeys.
Surprisingly the beat is funky and the rap is smooth and it doesn't look like a goof, until the punch line is revealed: K-Fed is actually rapping into the closed circuit camera at a fast food restaurant where he works the deep fryer. "Federline, fries!" barks his angry boss and we hear the National pitchman utter their slogan: "Life Comes At You Fast!"
"He was a little hesitant at first [to make the commercial]," Nationwide VP of Advertising and Brand Management Steven Schreibman tells Star. "But he agreed once he saw how funny [previous spots with Fabio and M.C. Hammer] were and how well they were produced."
The agency wrote the song (which may go a long way in explaining its catchiness), but K-Fed did all his own rapping and shot the commercial over a 3-day period. According to Schreibman, the fabulous clothes were bought off the rack at a variety of places all over Hollywood by stylist L.A. stylist Suzi Carlson. "He wears clothing really well," the exec tells Star. "He has the perfect size and shape to wear everything."
The infamous bad boy was reportedly "a real pro" during the fun shoot where he did mention missing his kids, but never his estranged wife. According to Schreibman "We didn't ask [about Britney] and he didn't bring it up."
So will K-Fed have the last laugh after the spot premieres during the big game on February 4? "This is good for him," says Schreibman. "It presents him in a really good way and allows him to move on and go forward with his life."
Maybe it will also lead to a renewed interest in K-Fed's rap career. If not, it could open new doors. According to Schreibman, "He was really great with the fry machine!"
For many of us, the Super Bowl is more about the commercials than the football. On Monday, one of the most talked about spots, featuring Britney Spears' ex, was unveiled.
The Nationwide Insurance ad is meant to sell products, capture attention and be funny, but a couple of powerful groups are not laughing.
The ad starts with Kevin Federline as a rap superstar. Then he snaps out of his daydream, and back into reality as a fry guy.
The Columbus-based Insurance giant is now taking heat, not only from the Ohio Restaurant Association, but also the National Restaurant Association.
"We think it's a demeaning ad that disparages people who do work in the restaurant industry. We're strongly encouraging Nationwide to pull the ad from the Super Bowl," said National Restaurant Association President & CEO Steven Anderson. "I think it will insult a great many people who work in the restaurant industry."
10TV took the ad to Mamadou Sy, 25, a fast food restaurant worker at M&M Chicken and Fish.
"I think it's funny," Sy said.
Employees at Tommy's Pizza on the east side had a similar reaction.
"I think it's pretty funny. It don't bother me at all. I'm happy with what I do," said Nick Fowle, Tommy's Pizza employee.
That's exactly the spirit in which Nationwide says it made the ad, described by Nationwide Spokesperson Liz Christopher as, "A humorous take on one person's life. The intent of the ad isn't to offend or insult the many fine individuals who work in the restaurant industry."
Nationwide has no plans to pull the ad.
Nationwide will pay an estimated $2.6 million for 30 seconds during the Super Bowl's third quarter. In case you miss it, the ad will be seen on TV in Columbus throughout the year.
From Investment News:
NEW YORK — Britney Spears may no longer want Kevin Federline, but Nationwide Mutual Insurance Co. does.
On Super Bowl Sunday, the commercial appeal of Mr. Federline — who is known as “K-Fed” and who has been sued for divorce by Ms. Spears — will be tested on the world’s biggest advertising stage.
In the Columbus, Ohio-based insurer’s latest installment of its “Life Comes at You Fast” ad campaign, he will pretend to be a talented and famous rap musician who is forced to take a menial position in the fast-food industry after falling on hard times.
“No one personifies how far and fast one can fall as Kevin. He was living large as the husband of a major pop star and then got kicked to the curb,” said Steven Schreibman, Nationwide’s vice president of advertising and brand management.
“The ad shows that Kevin is a good sport with a great sense of humor. During the shoot, he was always on time, humble and professional,” Mr. Schreibman added. “The 30-second spot will likely air during the latter part of the game’s third quarter — it’s hilarious,” he said.
Despite the jabs at his financial fall from grace, few advisers would balk at having Mr. Federline — who likely will walk away from his divorce with at least $10 million from a prenuptial agreement — as a client.
From E! News:
Though the association hasn't seen the as-yet unaired ad, it believes, based on reports, that its depiction of Federline joining the fast-food employment ranks is something less than inspirational.
"It gives the impression that it's demeaning," Shott said.
The Anderson letter, dated Monday, expresses the hope that Nationwide won't air the ad, and warns if the company does it'll alert its members—"many of whom are customers of Nationwide."
According to Nationwide, the restaurant group can't see the Happy Meal for the fries.
"The intent of the ad isn't to offend or insult the many fine individuals who work in the restaurant industry," Nationwide spokesman Eric Hardgrove said in a statement to Reuters. "The focus of the ad is the element of surprise, not the setting of a fast-food restaurant."Source: eonline.com
From TV Guide:
Schreibman acknowledges that the controversy stemming from the National Restaurant Association's complaint has helped raise the profile of the spot. "He gave us a week's worth of ad coverage," he said.
Indeed, media research firm Nielsen BuzzMetrics recently found that the ad represented about one-quarter of all blog conversations related to Super Bowl advertising -- more than any other subject.
"We wanted something that would break away from the pack. We wanted something that would be talked about," said Schreibman, who last year picked male model Fabio to star in the company's Super Bowl ad.Source: tvguide.com
"It was nothing towards anybody," the singer wannabe formerly known as Mr. Britney Spears, told The Post.
In the controversial, 30-second ad for Nationwide insurance - set to air Sunday during the Super Bowl - K-Fed stars as a fry cook in a fast-food joint who dreams about the lavish life of a rap star.
Federline - draped in a fur coat and dripping with bling - is at first seen rapping in a song, "Rollin' VIP," in what appears to be a music video.
But it's revealed to be a daydream when Federline is jolted back to the reality he is actually a fry cook.
"Federline!" the manager screams. "Fries!"
A major restaurant trade group last week fired off a letter to Nationwide claiming that the ad is a "direct insult" to the nation's 12.8 million fast-food workers.
But Federline said the spot, which carries the tagline "Life Comes at You Fast," mocks his own reversal of fortune after his rap album bombed and his famous wife filed for divorce.
"I feel like it touches on it just enough for everybody to laugh about it," he said.
Before marrying Spears and cruising around in a custom-built Ferrari, Federline said he worked in the fast-food area at a water park near Fresno, Calif.
"I actually used to work in fries," he said. "That was my first job. Everybody came from that. A lot of people slung hash."
Steven Schreibman, head of advertising and marketing for Nationwide, insisted, "We would never make fun of anyone. Kevin is making fun of himself."
Steven Anderson, the former CEO of the National Restaurant Association, had knocked the ad for implying that fast-food work is "demeaning and unpleasant."
Anderson resigned from his position to take another job just three days after sending the letter to Nationwide, but a spokeswoman said the group's position remains the same.
"His letter still represents our view," said spokeswoman Annika Stensson.
The ad, which will air in the third quarter of the Super Bowl, debuted online yesterday at www.nationwide.com.
Kevin Federline admits he was "a little unsure at first" about doing a high-profile commercial that "pokes fun at myself."
After all, few people anywhere have had more fun poked at them than Federline.
While his marriage to Britney Spears will end soon, he's retained custody of at least one element from that union: his image as a spoiled and frivolous celebrity whose fame and fortune aren't justified by actual achievement.
He doesn't agree with this, but he knows about it. Yeah, sure, he says, it's frustrating. But he also thinks he can beat it.
"It's like this thing stamped on my forehead," he says, with a figurative shrug. "And as long as it took to get there, it'll take that long, or longer, to get it off.
"But it can be done. Eventually you can get to the point where people judge you on your work."
He isn't discussing his private life in public these days, he says, but he does declare that "2007 is a new beginning for me," and one starting point is a 30-second Nationwide Insurance ad that debuts during the Super Bowl.
It starts with a montage of K-Fed videos and cuts to Federline working in a fast-food restaurant. He's only dreaming of stardom, it turns out, while his manager yells at him to tend the fries.
"Once they explained the direction they wanted to go, it seemed pretty cool," Federline says. "The rap part was pretty easy, and the other part took a little longer. I hadn't done that in a while."
The ad has drawn protests for demeaning fast-food workers, which it really doesn't. But the publicity clearly does not upset Steven Schreibman, vice president of marketing and brand management at Nationwide.
"Attention paid before the airing is one measure of its value," says Schreibman. For the $2.6million Nationwide and other sponsors pay for their 30 seconds, "We want it to be as visible as possible."
It's the same reason he recruited Federline in the first place.
"We had great success last year with Fabio poking fun at himself," says Schreibman. "But nothing was working for us this year until just before Thanksgiving it hit me: Kevin Federline.
"His story was already so public, and it fit right into our theme of 'Life comes at you fast.'"
Federline notes that he did work on the fast-food level before he quit and went to Hollywood "with nothing." He got a dancing gig, married Spears, released a successful CD, hosted a TV show.
He's focusing on movies now, he says, and a clothing line that's due out "sooner rather than later" in Europe. A new CD is probably "a year, 18 months" away.
He lays all this out while dressed in a conservative suit with a muted striped tie. The earrings remain, and two large rings on his right hand, but all in all, it's more Kevin Federline, less K-Fed.
"This was a big win for Kevin," says Schreibman. "It shows he has a sense of humor by bringing everyone in on the joke."
Monday, January 29, 2007
Vote - Is the K-Fed Ad Offensive?
Jan. 29, 2007 — As his rap career wilts and divorce proceedings with his estranged wife, Britney Spears, go forward, Kevin Federline is finding his life getting stranger.
Now a Super Bowl commercial depicting him as a fry cook has embroiled "K-Fed" in the middle of a controversy a full week before the game is played.
"Good Morning America" got an exclusive look at the ad set to air during the game.
The commercial by Nationwide Insurance implies that Federline has fallen so low that he is now a "fry guy" at a fast-food restaurant. The ad contains the tag line "Life comes at you fast" and has infuriated those in the restaurant industry.
"The ad is offensive to anyone who works in the restaurant industry," said Steven Anderson, CEO of the National Restaurant Association.
On behalf of the 12.8 million restaurant workers in America, the National Restaurant Association issued a formal complaint.
"We think that it is demeaning and we think it's offensive, and I'll tell you what, we've got a lot of restaurant operators who are very mad at Nationwide right now," Anderson said.
Much Ado About Nothing?
Nationwide Insurance said it was all meant to be fun.
"I think it's hysterical," said Steven Schreibman, Nationwide's vice president of advertising and brand marketing.
Nationwide representatives stressed that the commercial made a metaphysical point and used Federline as its muse.
"Life can change at any minute, whether it's marriage or divorce, or the birth of a baby," Schreibman said. "All of our lives can change at any minute."
Federline knows all about change. He was an unheralded backup dancer before he became husband to a rich pop princess. Now he is a jilted husband to a rich pop princess.
Some restaurant workers said the ad simply wasn't realistic. One waitress said that she didn't think Federline had the skills to work in her restaurant. Another man said, "I don't think he really has any skills."
It turns out that Federline once worked as a pizza delivery man. So, he does have some food industry experience.
Sunday, January 28, 2007
Saturday, January 27, 2007
Click pictures for full size.
Friday, January 26, 2007
Nielsen BuzzMetrics to Measure Buzz Dividends of Super Bowl 2007 Advertisers
NEW YORK, NY -- (MARKET WIRE) -- January 25, 2007 -- While Kevin Federline's inaugural CD sputtered in music sales, his recent reincarnation as Super Bowl ad pitchman is all the rage in pre-game advertising buzz, according to online word-of-mouth measurement firm Nielsen BuzzMetrics.
Among total blog posts related to 2007 Super Bowl advertising, Federline -- also known as "K-Fed" -- is leading the discussion thanks to his recently announced role as pitchman for Nationwide Insurance. In the seven-day period ending January 21, 2007, K-Fed buzz around Super Bowl advertising represented 26% of all blog conversations related to Super Bowl advertising, and fully 49% on January 17.
"Sometimes the counter-intuitive or 'campy' choice of spokesperson yields the highest pre-game buzz dividend," said Pete Blackshaw, Chief Marketing Officer of Nielsen BuzzMetrics. "Nationwide saw a similar lift last year with the use of retro-star MC Hammer, and this helped them take a higher share of mindshare leading to the game."
Other top issues being discussed prior to the game include buzz around the "user-generated ad" contests by several advertisers, and a marriage proposal that is scheduled to take place during one of the ads. As in past years, total blog buzz around the Super Bowl is expected to continue building and peak the day after the game.
Do Super Bowl advertisers benefit from an "echo effect" of online buzz? If not, are they getting their full money's worth against nearly $2.5 million per 30-second advertisement? What if the buzz is negative or hostile? For the fourth year running, Nielsen BuzzMetrics will answer these important questions for major brand marketers investing millions of media dollars on the world's largest advertising stage. Findings will be available through syndicated and custom overnight reports.
Nielsen BuzzMetrics will audit brand buzz before, during and after the game, arming advertisers with comprehensive data and deep insight around commercial talk-value, stickiness, virality and even the popularity and appeal of the spokespersons and celebrities in the television advertising event.
Thursday, January 25, 2007
Yes, according to K-Fed’s attorney, Mark Vincent Kaplan.
“The parties are making significant progress towards amicably resolving this case,” Kaplan said in a statement Thursday morning.
We’ll keep you posted as more information becomes available.
Wednesday, January 24, 2007
National Restaurant Association reacts to super bowl ad, plus full interviews from Kevin and Nationwide
WEDNESDAY JANUARY 24, 2007 12:15 PM EST
By Tim Nudd
Kevin Federline has a sense of humor about his upcoming Super Bowl ad for Nationwide Insurance, but some in the fast-food business aren't smiling.
A top executive at the National Restaurant Association has blasted the commercial, which shows Britney Spears's ex daydreaming about being a rap star but really working in a fast-food joint, for being "demeaning and unpleasant" to the nation's 12.8 million restaurant workers, the New York Post reports.
The rep, Annika Stensson, believes the ad could have been done differently. "A sudden change in Federline's career could have been depicted with him holding an unemployment benefit check," she says. "It shouldn't be necessary for a company to disrespect others to get its point across. ...It's a negative, unfair and inaccurate reflection. It's not Kevin we take issue with, but the depiction of where he ends up."
Stensson has complained officially in a letter to Nationwide CEO Jerry Jurgensen.
A spokesman for Nationwide, Eric Hardgrove, said the ad isn't meant "to offend or insult the many fine individuals who work in the restaurant industry," according to the Post. He said it is a "humorous take on one person's life. ...The focus of the ad is the element of surprise, not the setting of a fast-food restaurant."
In the commercial, Federline's journey from rap superstar to fry cook is meant to dramatize Nationwide's slogan, "Life comes at you fast."
Earlier this month, Federline told PEOPLE that the self-deprecating ad is the beginning of a "new Kevin" for 2007.
The Nationwide commercial is scheduled to premiere on the company's Web site next Monday, before airing during the Super Bowl on Feb. 4.
A peek inside Nationwide's K-Fed Super Bowl Spot
Q&A with Federline and Steven Schreibman, VP of Advertising and Brand Management at Nationwide.
Kevin Federline Q&A - Working on the Nationwide Super Bowl Ad and Life in 2007:
1.) Why were you interested in working with Nationwide on their Super Bowl commercial? What did you like about the concept?
The world knows the ups and downs of my life - I'm a perfect example of how 'Life Comes at You Fast,' and like all of us, I've been faced with many obstacles. Pairing up with Nationwide may be a big surprise, but this ad is a perfect fit for me, since it shows why everyone needs to be ready for what life throws at them.
2.) Your living proof that life does come at you fast! You had a very busy year. If you had to sum up your 2006 in one sentence, what would you say?
When life comes at you fast, roll with the punches and move on.
3.) Music is a big part of your life. You recently released an album and you show off your musical skills in Nationwide's Super Bowl commercial. Who are your biggest musical influences and why?
I have influences in all genres of music, from pop to rock to hip-hop and rap. My biggest influences include 2-Pac, Too Short, Snoop, etc. Music has always been an important part of my life.
4.) It's the start of a new year. What should we look for from Kevin Federline in 2007?
This Nationwide commercial is the first chance for the world to see the new Kevin Federline, who gets the importance of making good decisions and being better prepared for the future. I'm determined for the world to see a new and improved Kevin in 2007, so be on the lookout for upcoming big announcements in TV, film, fashion and music this year.
Steven Schreibman Q&A - VP of Advertising and Brand Management, Nationwide, on Choosing K. Fed. to Appear in the "Life Comes At You Fast" Campaign for Super Bowl 2007
1.) Nationwide has been poking good humored fun at the cult of celebrity in several commercials so far. First MC Hammer and Fabio and now Kevin Federline. Why did you think Kevin was the perfect star for this year's Super Bowl commercial?
I’ll be the first to admit that Nationwide and Kevin Federline are an unexpected combination, but that is part of what has made our campaign so successful. We hired Kevin Federline because he may be the most recent and best example of our 'Life Comes at You Fast' message. In the past year, there has been no more public example of how life comes at you fast than Kevin Federline. He’s everywhere in the media, and people can’t get enough information about the changes happening in his life, or what will come next after the smoke clears.
2.) How did you go about developing the concept and how would you describe it in your own words?
Last year romance novel icon Fabio was transformed into a haggard senior, much to the dismay of his on-camera love interest. In 2004, rapper MC Hammer sat dejected as his mansion was repossessed by the bank. Now Kevin Federline will be the third celebrity to appear in our Life Comes at You Fast campaign and make a splash at the Super Bowl by poking fun at the way his own life changed unexpectedly.
We view our 'Life Comes at You Fast' advertising as entertainment with a serious message. I think the shock of seeing Kevin in a Nationwide ad manning a drive-thru window is going to grab people's attention and make them laugh. But that will open the door for a serious message about preparing for the future. While there is only one Kevin Federline, there are many who feel the impact of life’s unexpected moments and can use help. Nationwide provides a wide range of products that can help people prepare for life "coming at them" including a full range of insurance and financial services products.
3.) What do you hope to accomplish with this ad?
Nationwide is primarily known as a property and casualty insurance company. This ad calls to mind the kind of life events that our other significant division, Nationwide Financial, can help customers prepare for or avoid. We hope more people will understand that Nationwide Financial is a leading provider of a variety of financial services that help consumers invest and protect their long-term assets. Visit Nationwide.com on January 29 to view the ad, or watch it live during the 3rd quarter of the Super Bowl.
4.) Were there any particular moments during the shoot with Kevin Federline that really stood out or surprised you?
I think everybody’s favorite moment was watching Kevin record the rap, "Rollin' VIP," which T:M wrote specifically for this spot. Kevin was a total pro – he has a great sense of humor – and polished off the rap in less than an hour in the studio. The other moment which we’ll all remember is the humor Kevin added to the fast food scene. His ad libs alone could make an entirely new commercial.
Yes I have been to their house, but I talk more with Kevin, Britney is very like Cariocas (people from Rio de Janeiro), but I identify myself more with Kevin.
- Are all the stuff that the media say about Britney and Kevin true?
All lies, they really love each other, she is pregnant and happy. People just try to put them down!
Source: britneyexperts.com (Aug 28, 2006)
My heart goes out to her. Life comes at you fast indeed, sometimes it's just amazing how much can change in a few short months.
Tuesday, January 23, 2007
According to Sohh.com, Benny Blanco, who is close to the producer, confirmed the death, but declined to comment.
"We have no comment. We send our deepest condolences," Benny told SOHH.com. "He was loved and will be truly missed."
Details regarding his death are still sketchy, but sources close to Disco D told BallerStatus.com that he had recently divorced from his Brazilian wife and was having a hard time coping with the split.
The producer had over 10 years of experience in the music industry beginning his career in the dance scene in Detroit, Michigan.
In 2005, he produced the track "Ski Mask Way" for 50 Cent's Massacre album, which put him on the hip-hop map. He went on to produce several records for Kevin Federline's debut album, Playing With Fire, and most recently, the b-side on Trick Daddy's latest single, for a track called "I Pop."
Fans can post their condolences on Disco D's official MySpace page at MySpace.com/GringoLouco
Disco D's friends respond
Some interviews from January, 2006:
AllHipHop.com: How did you come into the understanding of the phrase “PopoZâo”?
Kevin Federline: Actually it was the producer I was working with at the time. He is engaged to a girl that lives over there in Sao Paolo; so he spends a lot of time out there. When he comes out, he’s always playing me these like new Brazilian dance tracks, and I kinda like over time just started picking up the language from their mannerisms when him and his wife are talking and stuff. I asked him one day when I heard the beat for “PopoZâo,” “How do you say big butt in Portuguese?” and he was like “PopoZâo.” So I’m like alright well how do you say “get your ass over here and shake it on the floor for me?” So we did this little thang in Portuguese and we ran with it.
AllHipHop.com: Did you reach out to Disco D or did he reach out to you?
Kevin Federline: I reached out to Disco.
AllHipHop.com: Well Disco D said you’re a pretty gifted freestyler; who were your influences growing up?
Kevin Federline: Man, I listened to a lot of Bay Area stuff like E-40 and Dru Down, even like Cypress Hill was big to me back then. Even before that, Kool Moe Dee and NWA; just so much Hip-Hop on my agenda when I was like 13 or 14 years old. It was crazy.
"The biggest misconception about Kevin is that he's lazy," says Disco D, one of the producers of Federline's album. "Kevin really busts his ass and is a hard worker. I made him put in 12-hour days in the studio, and he really delivered. The other big misconception is that he's a bad father and husband. This couldn't be farther from the truth."
R.I.P. Disco D, you were one of the first to give Kevin a chance. God bless you and your family and friends.
Steven Gales, Mich
A. Hi Steven,In 2006, Britney Spears' albums sold 461,000. That figure includes four studio albums, a greatest hits, a remix album and her "Chaotic" CD/DVD. Kevin Federline's "Playing With Fire" has sold 16,000 so far.
Kevin told people.com a few days ago:
"I do have to go through the Dora, the Explorer stuff, I do that in the morning," he said. "I do that with the kids."
But it's worth it: "The best thing about being a father is my children. That's it. There's nothing greater in life than that to me."
Kevin Federline and his good friend, Eddie Morales
Another picture of Eddie Morales:
Monday, January 22, 2007
"Kevin is a fan of the WWE, and he was looking to promote his album," a WWE spokesman confirms. "And nobody got as much heat as a heel as he did."
"He seems to have enjoyed playing the heel," says Joe Knaus.
According to several wrestling fansites, payment for being a professional recipient of STFU ranges from about $40,000 up past $1 million.
Sunday, January 21, 2007
On Saturday, (according to nationalledger.com) he went to see the World Extreme Cagefighting matches at the Hard Rock, played the slot machines at the Venetian with friends before hitting the Tao nightclub, where go-go dancers entertained the crowd beneath sprinkles of artificial snow. "He wasn't drinking much and really only talked to a couple of his friends," said one clubgoer. "It seems like he's trying to move on from past Vegas visits where it was all about the bling bling."
While at Tao (according to TMZ.com), he ordered Kobe beef and lobster. TMZ.com also reports that Kevin was paid 1/2 million to appear in the Nationwide commercial.
Here's a short clip of him at Tao (from X17online.com):
And here's a picture of her with Allie J, Kevin's day-to-day rep:
And during the MuchMusic performance:
Source: Sophia's myspace, breatheheavy.com
“Extra” was the only camera crew invited to the set of Kevin Federline’s commercial for Nationwide Insurance that will premiere during the Super Bowl next month.
“I’m just having fun,” K-Fed told us. “That’s what it’s all about. If you can’t have fun, there’s no reason to be in this business.”
On whether he thinks his career will be more of a challenge in 2007, he revealed, “Once people get to see that I don’t take myself too seriously, [that] I can joke about me…about anything; when people see that, they take you in a little more, and that’s all I ask.”
When asked if he would make an appearance at next month’s Grammy Awards, Kevin told us, “I’m not sure…it all depends.”
“I’m going through a lot of changes,” Federline added. “I always try to stay positive no matter what. I’m that guy that likes to rise above everything…I’m being me…upholding my character now…people will be able to learn more about me.”