Wednesday, December 20, 2006

Rumor: Kevin Federline will no longer be the Five Star Vintage spokesmodel?

TMZ.com is claiming they have a source that says Kevin's Five Star Vintage spokesmodel contract has not been renewed for the next season (unconfirmed). In honor of this I've compiled information about Kevin's Five Star Vintage modeling career:

Kevin's first Five Star Vintage modeling images were shot on June 13, 2006 and featured clothing from the Fall/Winter collection. The ads appeared on the back cover of Stuff Magazine’s September 2006 issue, as well as in Complex, Nylon Guys and URB Magazine nationally. The ad campaign can be viewed here, behind the scenes photos here, and a behind the scenes video here.

In September, 2006, Kevin's contract was renewed. The fashion line's Director of Marketing, Kenneth Loo, said, "We had plans to follow up our first advertising campaign with Kevin Federline with another famous face. But the overwhelming success both in terms of sales and brand awareness made using him an easy decision." Miami.com reported that the company chose Federline again because of his ''renegade style,'' and because it nearly sold out of each outfit Federline modeled. "He is a maverick, making his own choices when it comes to his music, his fashion and his celebrity," Loo said. "He is constantly in the public eye, which makes him a good spokesman for our line." The new ads showcased the company's holiday line and were featured in October issues of major fashion/lifestyle magazines.

On October 11, 2006, Kevin held a party at Kitson Men in Los Angeles to launch Five Star Vintage's Holiday 2006 collection, and to preview a few tracks from "Playing With Fire." Here are some pics and video of the event. Extra interviewed Kevin at the event as well. (On a side note, it always blows me away to read through old interviews and hear how Kevin responds when asked about Britney. Less than a month before she filed for divorce he says: "My wife is there for me all the time. And both of us are growing together. And it's working, it's good.")

1 comment:

Anonymous said...

All good things come to an end. I'm glad he's had success at this.