Fox special up 13 percent in 18-34s, to a 2.6
Kevin Federline, aka Mr. Britney Spears, has been pleading for months that people take him seriously as a rapper. After a surprisingly decent debut performance last night, as judged by critics and viewers, he may just get his wish.
Last night’s “2006 Teen Choice Awards” on Fox averaged a 2.6 adults 18-34 overnight rating, up 13 percent from last year’s 2.3 average. Last year’s special was shown on a Tuesday not a Sunday.
Yesterday’s overnights were delayed several hours due to Nielsen processing errors.
Fox had hyped Federline’s performance in advance, just as many bloggers ridiculed the rapper, who has been a fixture in the tabloids since marrying Spears more than a year ago.
“It wasn't genius but it wasn't half bad either,” proclaimed the Associated Press of Federline, whose performance was introduced by his very pregnant wife.
“Surprisingly, the show-capping performance seems to be mildly well-received, with semi-praise begrudgingly heaped on the rapper for not making the performance the train wreck critics imagined--and maybe hoped for,” writes E! Online’s Gina Serpe.
Also giving the show a boost were multiple awards for the summer’s top film, “Pirates of the Caribbean: Dead Man’s Chest.” And a best actress win by Mischa Barton, who was killed off of Fox’s own “The O.C.” last May, also got the fans at the show excited.
Fox won the night among 18-34s, teens and women 18-34, though among the older set, 18-49s, the network ranked just fourth. The awards were up 5 percent year to year, from a 2.0 to a 2.1, in that demo.